Over the last several months, I’ve been working on a personal project that I hope to launch before the end of the year (that statement could prove to be wishful thinking, but we’ll see). While I am not ready to release any specific details, mainly because I am still in the early stages of planning, I wanted to write a post about the process I am following as I design the logo and brand identity for this project. I thought I would take a break and focus on what goes into creating and selecting a logo and brand identity.
A Logo & Brand Identity Design Process
Since this project is a personal project, I am just going to illustrate the rough process I am following for this specific project. Client projects would involve a few more steps such as creating a creative brief with the client, review stages, and so on. I am just focusing on the bare bones creative inspiration, brainstorming and design stages I have been working through.
- Design Full Concepts
- Finalize Design
As stated above, this is just the rough process I am following for the project I am working on at the moment. While the steps are listed in a linear fashion in the list above, the process is by no means linear in reality. I go back and fourth through the stages several times. It’s definitely been a slow progression. I have two designs that I would like to push into final form before making my final decision. However, I may try to come up with one more solid design. In order to do that, I’ll go back to the research and brainstorming stage.
Logo Design Resources & Inspiration
There are a lot of great logo design resource websites out there. Here is just a small list of a few logo design websites I have been turning to lately for inspiration. I hope these come in handy for you too.
What Am I Missing?
What logo design resources am I missing? If any of you know of any other good logo design resources, please post them in the comments below. I always love to add inspirational websites to my list of bookmarks.
What is the process that you follow when working on a new logo or brand identity design project? I would love to hear from you about your design process. Do you follow similar steps? Are there other steps that you find beneficial to your graphic design process? Let me know in the comments section below.