As is the case for most projects, one of the keys to success of a given project lies in good and proper planning in the beginning. Website design projects are no different. Adequate planning up front is a must-have component of a successful web design project. In order to adequately plan for a web design project, there are several key questions that you should ask yourself and be prepared to answer before reaching out to a web design agency or freelance website designer. In this post, I will cover several key questions that you should consider and be prepared to answer as you prepare and plan for a new or updated website design.
Key Website Design Project Questions
What are the specific, measurable, attainable, relevant, and time-bound (SMART) objectives that need to be achieved?
What are three to five words that the audience should think of when they visit the website?
What is the primary or most important action we want the audience to take upon visiting our website?
Are there any secondary or slightly less important actions that we would like the audience to take while visiting our website?
How does this web design project fit into the organizations overall integrated marketing strategy? Are there existing brand or style guidelines that need to be adhered to?
Who is the target audience or market for your business? What is your unique selling proposition to this audience? What about your business or organization is appealing to your target market?
Who are your three to five key competitors? What sets your business or organization apart from your key competition?
How do you plan to reach your prospective customers or clients? What else will they see and encounter when seeking a business or organization that offers products or services like yours?
What is the project deadline? Are there any specific dependencies?
Who will be the one final decision maker? Will that person be available throughout all of the phases of this website design project?
Where will the project assets come from such as written content, images and photos, video, and any other assets that will be needed in order to launch the website?
Has any usability, customer, or other research been carried out to support this project?
Can you list three to five examples of websites that you think do a good job and achieve similar objectives to what your website will need to achieve?
How will the success of this project be measured?
What Do You Think?
Are there other questions that should be added to this list? I would love to hear your thoughts on the questions listed above. I’d also love to hear if you have any other suggestions for key questions to ask when preparing and planning for a web design project. Let me know your thoughts by leaving a comment below.