Local marketing for home service businesses
More calls from the neighborhoods you already serve.
We help lawn care, cleaning, painting, HVAC, plumbing, handyman, and other home service owners get found on Google, win more jobs from their website, and fill next season’s schedule. We run a home service business too, so we know the phone has to ring.
Hi, I’m Ryan Bickett. I have more than 20 years in marketing, and I’ll be your main contact.
Your free checkup covers
What customers see when they look you up
- Your Google Business Profile
- Your reviews and how you answer them
- Your website on a phone
- How fast you respond to new leads
15 minutes on video or phone. You leave with the first thing we’d fix. No pressure and no obligation.
20+
Years in marketing
Brand, digital, paid media, and lead generation.
2009
Founded
Owner-run and based in Eden Prairie, Minnesota.
$495
Projects start at
Fixed prices. You know the cost before work begins.
1
Business per trade, per market
We never work for your direct competitor.
What we help with
Get found, get the call, win the job
Five services that make the biggest difference for home service businesses. Start with one.
Google profile and local SEO
Show up in the map results when neighbors search for what you do. We set up and tune your Google Business Profile and listings, then keep them working.
Websites that get the call
A fast, phone-friendly site that shows what you do and where you work, with one-tap calling and a short quote form.
Postcards and direct mail
Reach every home on the routes where you already work, anywhere in the U.S. Plan in winter, mail in spring, and track the calls.
Google and Facebook ads
Search ads, Local Services Ads, and Facebook ads set up with call tracking, so you know what each dollar brings in.
Reviews and follow-up
A simple way to ask every happy customer for a review, answer every review, and stay in touch between jobs.
Not a home service business?
We also help other local service businesses, from dental offices to salons. If you’re not sure we’re a fit, just ask.
Winter prep, spring results
Fixed-price projects for the slow season
Winter is the best time to set up next year. These projects have clear prices, quick turnaround, and no long contract.
Google Profile Tune-Up
$595 one time
We complete and clean up your Google Business Profile, fix your listings on the major directories, and add your services, service area, and photos.
- Done in 5 business days
- Before and after report
- 30-day check-in
Best place to start
Marketing Plan
$995 one time
A written 90-day plan for your next busy season: where your jobs come from, what to fix first, which channels to use, and a budget for each.
- 60-minute planning call
- Delivered in 7 business days
- Credited toward any project within 30 days
Review Request Setup
$495 one time
A simple way to ask every happy customer for a Google review by text or email, with ready-to-send messages and a guide for replying.
- Works with the tools you already use
- Done in 5 business days
Need a new website or a spring postcard campaign? See all prices.
How it works
Three steps, no runaround
Start with a free checkup. You leave with the first thing we’d fix, whether you hire us or not.
1
Book a free checkup
Fifteen minutes on video or phone. We look at what customers see when they search for you.
2
Get a clear plan and price
We tell you what we’d fix first and what it costs. You decide what to do next.
3
We do the work and report back
You get plain reports on calls, quote requests, and reviews. Not vanity numbers.
We use it on our own business first
Run by a marketer who also runs a home service business
Ryan Bickett founded Eminence Media and has more than 20 years in marketing, from leading teams to managing large media budgets and launching products. He also owns Eminence Services, a small property care business in Eden Prairie, and Eminence Media handles its marketing. When we recommend something, we’ve usually tried it ourselves.
Free tool from Built to Scale
What does a $20-an-hour employee really cost?
The free True Cost Calculator adds up payroll taxes, insurance, and hiring costs, so you see the real number before you hire.
Latest articles
Field Notes for trades owners
-
Your Winter Marketing Plan: 5 Moves to Make Before Spring
Here in Minnesota, winter is the slow season for a lot of home service businesses. The phone gets quieter, the schedule opens up, and…
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Field Notes for Trades Owners: Know Where Your Jobs Come From
When a trades or home service owner asks me for marketing help, I usually start with one question: where did your last 10 jobs…
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Field Notes for Trades Owners: Why I’m Starting This Series
I have spent more than 20 years in marketing. I’ve led teams, managed large media budgets, and launched products for companies in healthcare, education,…
Questions
Questions owners ask
Do I have to sign a long contract?
No. One-time projects are fixed-price. Monthly plans start with three months, then go month to month. Growth Partner starts with six.
Who will I work with?
Ryan Bickett, our founder. Eminence Media is a small, owner-run consulting business. For some projects we bring in trusted specialists, and Ryan stays your main contact.
What areas do you serve?
We work with home service businesses anywhere in the U.S. We’re based in Eden Prairie, Minnesota, and work by video, phone, and email. Direct mail campaigns can go to any U.S. neighborhood.
Will you work with my competitors?
We work with one business per trade in each local market, so we’re never working for your direct competitor. And because Ryan runs a property care business in the southwest Twin Cities, we don’t take on property care companies in that area.
How do I pay?
Fixed-price projects can be paid online by card or bank transfer through Stripe. Larger projects start with a 50% deposit. Monthly work is invoiced each month.
Do you only work with home service businesses?
Home service businesses are our focus, but we also help other local businesses. If you’re not sure we’re a fit, book a free checkup and ask.
Still have questions? Book a free 15-minute checkup and ask us anything.
Slow season? Let’s get you ready for spring and summer
Use the quiet months to fix your marketing before the phone starts ringing. Book a free 15-minute checkup and we’ll tell you the first thing we’d fix, whether you hire us or not.
Prefer email? info@eminencemedia.co