Guides for home service owners
Built to Scale
Practical guides for home service owners who want a business that doesn’t need them in the middle of everything.
11
Books
Ten focused guides plus the flagship, Scale Without Staff.
57
Printable workbooks
Included with the Complete Series.
3
Reading paths
The free Series Overview shows which one fits your business.
90
Day plan
A week-by-week plan to put the system to work.
What it is
A library for owners doing about $250K to $2M a year
Built to Scale: The Home Service Operator Series is a library of guides for owners of home service and property maintenance businesses: lawn care, landscaping, painting, cleaning, HVAC, plumbing, electrical, roofing, handyman services, snow removal, and power washing.
It lays out a freelance-powered operating model. Keep your core work and your field crew. Use skilled freelancers for office roles like scheduling, customer messages, bookkeeping, and marketing, and pay only for the hours you need.
Start free
Two free tools to start with
Free
True Cost Calculator
What a $20-an-hour employee really costs once you add payroll taxes, insurance, and hiring costs.
Free
Series Overview
Where to start, and which reading path fits your business.
Choose your path
Read one, or read the whole system
All digital, delivered instantly through Gumroad.
Scale Without Staff
$27
The whole system in one book. Start here if you want one guide.
- The flagship book
- The freelance-powered model, start to finish
Best value
The Complete Series
$97
All 11 books and the Series Overview. Bought separately, the books cost $197.
- All 11 books
- The Series Overview
- 57 printable workbooks
Complete Series + Notion OS
$137
The books and the Notion template together.
- Everything in the Complete Series
- Freelance-Powered Business OS for Notion
Books 1 to 10 ($17 each)
One topic each, from the true cost of a hire to your week-by-week 90-day plan.
Freelance-Powered Business OS ($67)
A Notion template with 8 connected modules, 5 starter SOPs, and a 40-item 90-day plan.
Meet the author
Written by an owner, for owners
Ryan Bickett is the founder of Eminence Media. He has more than 20 years in marketing, from leading teams to managing large media budgets and launching products. He also runs Eminence Services, a small property care business in Eden Prairie, Minnesota, so he deals with the same questions as the owners he writes for.
Built to Scale is general business information, not legal, tax, or accounting advice. All digital sales are final.